I worked with Oscar for many years across different areas of Direct-to-Consumer (DTC) sales in Napa Valley. During that time, Oscar played a key role in mentoring my professional growth and shaping my understanding of DTC channels, client relations, and sales strategies.
At PlumpJack Winery, Oscar was responsible for all DTC operations for PlumpJack Estate, CADE Winery, and Odette Estate, leading the development of wine club systems, allocation models, and overall DTC strategy. His leadership, deep market knowledge, and refined sense of luxury hospitality consistently elevated the performance and reputation of every brand he represented.
I highly recommend his work as an exceptional professional in DTC management and luxury wine sales.